Marketing Communication
Nonprofit organizations need to tell their story to many different audiences, from clients, to funders, to referring agencies and partner organizations. The form and shape that the story should take depends on the target audiences to be reached, the purposes to be achieved and sometimes, on the available budget.
Which Makes Sense for You?
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Brochures inform people about your entire agency or about a single program |
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Postcards herald upcoming events or just remind people that your services are there |
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Newsletters, whether electronic or hard-copy, provide a consistent touch point and an opportunity to educate your audience in greater depth |
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Articles and press releases increase public recognition of an organization or program |
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Reports describe your achievements for your board, inform other agencies or respond to funder requirements |
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Advocacy writing moves people to action |
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Websites often address many of the needs above—as well as providing a virtual “place” to make any of these other materials available electronically |
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Social media can be used to reach out to varying groups in the community, particularly younger people who are constantly on the web via their hand-held devices |
Framing a Complete Communications Strategy
The NonProfit HelpDesk can assist you in framing a communications strategy—who you need to reach, with what messages, and the formats in which that can best be achieved. We can address broad communication requirements or one specific need. Then we work with you to develop the text for the chosen marketing format. Where appropriate we guide a designer in creating a professional design for your specific marketing need.
